Four Marketing Benefits of Corporate Sustainability
Don’t get left behind. Corporate Sustainability and Corporate Responsibility Statements are now necessary for successful companies to attract and retain new business, especially when it comes to millennials. Here are just a few of the marketing benefits of implementing sustainable practices at your business. 1.) Consumers are loyal to those who are loyal to the Planet 88% of consumers will be more loyal to a company that supports social or environmental issues. Millennials are the most likely demographic to share their experiences with others and provide direct feedback to a company. That kind of loyalty has significant marketing benefits. 2.)…