Don’t get left behind. Corporate Sustainability and Corporate Responsibility Statements are now necessary for successful companies to attract and retain new business, especially when it comes to millennials. Here are just a few of the marketing benefits of implementing sustainable practices at your business.

1.) Consumers are loyal to those who are loyal to the Planet

88% of consumers will be more loyal to a company that supports social or environmental issues. Millennials are the most likely demographic to share their experiences with others and provide direct feedback to a company. That kind of loyalty has significant marketing benefits. 

2.) Consumers pay more for sustainability

66% of global consumers are willing to pay more for sustainable goods. 73% of millennials are willing to pay extra for sustainable offerings. That’s a lot of money on the line.

3.) Green Products Outsell & Outpace Their Non-Green Counterparts

The fact is, sustainable products outperform the growth rate of products in their respective categories. Sustainability is no longer a niche appeal; it now is a required attribute for brand growth.

4.) Vendor Partner Sustainability Requirements

As more companies strive to meet their own sustainability goals, vendors are increasingly required to meet specific environmental standards to maintain their client relationships. Manufacturing and technology industries are implementing such measures, with companies like Philips dedicated to improving sustainability through their supply chain.

How is your company staying relevant and attracting new, loyal business through sustainability efforts? Consider getting a free solar energy analysis for your company, implementing waste reduction policies, composting at your office, partnering with local, sustainable vendors, etc.