The United States is proving steadfast in its goal of net zero emissions by 2050, diligently working to electrify our vehicles and grid system. Transportation emissions account for nearly one-third of U.S. greenhouse gas emissions, which means the sale of gasoline-powered vehicles needs to end by about 2035 to meet the 2050 goal.

General Motors & the State of California have announced a goal of selling only zero-emissions vehicles by 2035. Ford has also shown their commitment to electrification as a key strategy in achieving carbon neutrality globally by 2050, recently unveiling their 2022 Ford F-150 Lightning and investing $22 billion in electrification through 2025.

With electric vehicles (EVs) on the rise, here are a few key takeaways for employers.

Recruit & retain employees

With more employees driving EVs or starting to research making the switch to electric, EV charging stations at a workplace provide a benefit to attract and retain loyal employees. 

Companies that have charging stations also see an increase in the number of employees who drive electric vehicles. 

Attract loyal customers & gain an edge over competitors

Charging stations can bring in loyal customers who may not otherwise make the decision to choose your business over the competition. Since EV drivers tend to charge their cars while shopping, for example, they are more likely to choose the retail or grocery store with charging stations versus their competitor’s location with no charging option.

Achieve corporate sustainability or corporate social responsibility goals

Charging stations offer a visible way to demonstrate an organization’s commitment to environmental initiatives. Employers can gain points toward LEED certifications, and reduce their emissions when coupling charging stations with solar energy at a workplace. 

Benefit from New York’s EV charging rebate programs

New York State has several programs providing rebates and tax credits for public and workplace charging stations, reducing your company’s tax liability while investing in your employees.